Marketing communications melds strategic thinking with the experience to craft the right words, to find the venue and to identify the right media.
We successfully launched a retail and online Asian art gallery in San Francisco for a worldwide audience of connoisseurs and collectors.
We assisted a pre-IPO client in understanding the importance of maintaining consistent messaging that would be understood across all communication channels. We also set up interviews with the key media outlets, which provided the client positive coverage on a limited budget.
We fashioned with the strategy, design and launch of a corporate website, which included a database to promote retail expansion to Asia.
We facilitated the creation of a Chinese language web-based email service. We managed technical interface, recruitment and management of local and overseas programming staff, supervision of graphic design, content development and interface with third-party suppliers.